Last week, ICv2 publisher Milton Griepp sat down for a lengthy conversation with Dark Horse Comics’ CEO Mike Richardson. The two discussed the company’s history–particularly its early investment in manga–as well as current trends in graphic novel sales. Among Richardson’s most interesting revelations was that a significant portion of Dark Horse’s business is happening outside of comic book stores. “85% of our sales are found in traditional bookstores,” he notes. “We’ve been told by PRH (Penguin Random House) that we consistently outsell Marvel and DC in bookstores and it’s bookstores that have pushed Dark Horse sales over nine figures.” Richardson also expressed his frustration with the media’s tendency to report Diamond Distributor figures as an accurate indicator of comic book sales. “Last I checked, we had sold almost five million...
Nov 18, 2022 • Subscribe
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