In this series, we will be exploring all the fashion subcultures that have made Japan the fashion powerhouse it is today. The Lolita subculture is one that is known all around the world.
Dec 20, 2023 • Subscribe
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Tokyo Fashion Subculture: Decora
Decora fashion symbolizes everything Harajuku is known for. Read on to explore this Tokyo Fashion Subculture!


Cyber: Tokyo Fashion Subculture
Japan’s take on cyber fashion is gaining newfound popularity as we move into a world dominated by new algorithms, AI and the metaverse.


Ametora: Tokyo Fashion Subculture
Ametora, short for “American Traditional”, is best defined as being Japan’s own take on the fashion worn by American Ivy League College students and the British elite in…


The Feminist Potential of the Lolita Fashion Subculture
While it may appear on the surface to be an overtly feminine, traditional fashion, Lolita’s history and present iteration are rooted in rejection of the male gaze and…


Tokyo Fashion Subculture: Visual Kei
The popularity of the music genre, Visual Kei, went on to influence the start of a new fashion subculture with the same name.


Tokyo Fashion Subculture: Japanese Streetwear
In this series, we will be exploring all the fashion subcultures that have made Japan the fashion powerhouse it is today. Starting as a subculture in the back…


Tokyo Fashion Subculture: The Iconic Shibuya Gyaru
In this series, we will be exploring all the fashion subcultures that have made Japan the fashion powerhouse it is today. The iconic Gyaru is considered one of…


A-Kon 2022 Lolita Fashion Tea Party
A-Kon 2022 tea party gallery ft. lolita brands Angelic Pretty USA, Baroque from Korea, and lolita model Rin Rin Doll.


Plus Size Lolita Fashion Manufacturing from a Japanese Brand’s Perspective
Challenges of producing plus size lolita fashion pieces from the perspective of Japanese brands Atelier Pierrot and Metamorphose.


Sharp Blades, Soft Frills: Femme rebellion in lolita fashion, Japan.
Lolita fashion has been part of Japan’s rich alternative scene for over 40 years. It is a celebration of self and is intended to provide a ‘hyper-femme space’…


5 Tokyo Work & Travel Fashion Trends This Summer 2024
Summertime is for relaxing, but many of us still need to work. Check out our Tokyo fashion summer trends for work and travel in 2024.


Top 5 Tokyo Fall Fashion Shoe Trends For 2024
From statement details to timeless classics, find the perfect pair to step up your Tokyo fall fashion in 2024!


Top 5 Tokyo Fashion Color Trends This Spring 2024
Unveil this season’s trendy palette! Explore our curated list of the top five Tokyo fashion color trends for spring 2024.


Top 5 Tokyo Fashion Trends This Winter 2023/2024
The weather may be gloomy, but your look doesn’t have to be.


Weekly Round-Up, 8-14 January 2025: Simoun Retrospective, AI in Lolita Fashion, and Witchy Precure Cuts
AniFem Round-Up I’m a Noble on the Brink of Ruin, So I Might as Well Try Mastering Magic – Episode 1-2 Goes from zero to “slavery is good…
Medaka Kuroiwa is Impervious to My Charms, Simoun, I’m a Noble on the Brink of Ruin, So I Might as Well Try Mastering Magic


5 Tokyo Fashion Trends You’ll See Everywhere This Spring 2022
Spring 2022 trending fashion items, colors and materials, check, check and check! Uplift your mood and revamp your wardrobe this season... *adds everything to the basket*


5 Tokyo Fashion Trends You’ll See Everywhere This Fall 2022
Not sure what to wear as the weather gets cooler? Let us be your guide. Here, we uncover five of the coolest fall trends and looks that anyone…


5 Versatile Fashion Items Trending In Tokyo This Fall 2023
Make dressing feel effortless this fall with five versatile items, perfect for both on and off-duty styles.


5 Tokyo Fashion Trends You’ll See Everywhere This Summer 2022
Are you ready to keep up and move onto summer 2022 fashion? It’s that time again to make a few simple tweaks and add some trending summer pieces…
Learning Japanese Through Subculture: A History
Whenever I go to classes, pubs, or restaurants, friends and classmates often asked me what kind of books I read. I would take out some bunko I’ve been…


TOKYO FASHION WEEK 2024 Autumn/Winter DAY SIX - Anrealage Street Style
Photos by Guest Collaborator TokyoFashion!


Victorian Maid Gothic Lolita Outfit
Victorian maid inspired black and white gothic lolita outfit featuring Sheglit, Moi meme Moitie, and frilly cotton apron.
Weekly Round-Up, 10-16 June 2020: Studio D’ART Shtajio, Gender in FukaBoku, and Black-Owned Lolita Fashion Brands
AniFem Round-Up The intersection of queer and Deaf identity in I Hear the Sunspot Lex discusses the importance of intersectional representation, how this college romance manga succeeds, and…


5 Tokyo Fashion Trends You’ll See Styled with Denim This Spring 2023
True-denim lovers assemble! This spring, it’s all about nailing that cool x feminine street style look with your favorite pair of jeans.


Gothic & Lolita Bible Vol. 1 Synopsis
Lolita fashion magazine "Gothic & Lolita Bible (volume 1)" publication details, table of contents, featured articles, and sewing patterns.


Layered Leather Kuro Gothic Lolita Outfit
All black gothic lolita outfit featuring multi-layered pieces by Sheglit, h.Naoto, Alice and the Pirates, and Malicious.X.


Gothic & Lolita Bible Vol. 2 Synopsis
Lolita fashion magazine "Gothic & Lolita Bible Volume 2" publication details, table of contents, featured articles, and sewing patterns.


Gothic & Lolita Bible Vol. 4 Synopsis
Lolita fashion magazine "Gothic & Lolita Bible Volume 4" publication details, table of contents, featured articles, and sewing patterns.


Audiobook review: Lolita by Vladimir Nabokov
I’m about to get flooded with work, probably for a month at least, and between that and family obligations, the time I have to myself will be reduced…


Gothic & Lolita Bible Vol. 3 Synopsis
Lolita fashion magazine "Gothic & Lolita Bible Volume 3" publication details, table of contents, featured articles, and sewing patterns.


Fashion: Haruna Lemon
It’s no secret that I like clothes. I like the fabric, the notions, the patterns, the styling, the combinations, the occasions. The only shop I like better than…
Fashion in Anime
As someone who is obsessed with fashion/style and Anime this video means a lot to me today I analyze and dissect different anime drip while changing into different…


FEATURE: The Best Japanese Street Style From TOKYO FASHION WEEK 2024 S/S!
Photos by Guest Collaborator TokyoFashion!
Hobby Japan’s Experimental Otaku Subculture Magazine Mark 1
Way back in 1985, Hobby Japan (the biggest name in hobby magazines) attempted to diversify with an all-new periodical focused on the broad spectrum of otaku subculture. The…
Hobby Japan’s Experimental Otaku Subculture Magazine Mark 1
Way back in 1985, Hobby Japan (the biggest name in hobby magazines) attempted to diversify with an all-new periodical focused on the broad spectrum of otaku subculture. The…


Love Live! accused of plagiarizing lolita designs
Love Live! School Idol Project was accused of plagiarizing designs from Japanese and Chinese lolita fashion brands in their promotional art.


The Best Japanese Street Style From TOKYO FASHION WEEK 2024 Autumn/Winter! DAY THREE
Photos by Guest Collaborator TokyoFashion!


The Best Japanese Street Style From TOKYO FASHION WEEK 2024 Autumn/Winter! DAY ONE
Photos by Guest Collaborator TokyoFashion!


The Best Japanese Street Style From TOKYO FASHION WEEK 2024 Autumn/Winter! DAY FIVE
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The Best Japanese Street Style From TOKYO FASHION WEEK 2024 Autumn/Winter! DAY FOUR
Photos by Guest Collaborator TokyoFashion!


2025 J-fashion Goals
J-fashion related goals I want to complete in 2025.


2024 J-Fashion Recap
Reflecting on a 2024 recap of my J-fashion activities.


Fanart Friday: Froppy Fashion
Just dropping this super cute illustration of Tsuyu here, complete with the most kawaii graffiti you’ve ever seen. ★ 【Ekita玄】「 梅雨ちゃん 」 ☆ reprinted w/permission


FEATURE: The Best Japanese Street Style From TOKYO FASHION WEEK 2024 S/S! DAY FIVE
Photos by Guest Collaborator TokyoFashion!


FEATURE: The Best Japanese Street Style From TOKYO FASHION WEEK 2024 S/S! DAY SIX
Photos by Guest Collaborator TokyoFashion!


FEATURE: The Best Japanese Street Style From TOKYO FASHION WEEK 2024 S/S! DAY TWO
Photos by Guest Collaborator TokyoFashion!


FEATURE: The Best Japanese Street Style From TOKYO FASHION WEEK 2024 S/S! DAY THREE
Photos by Guest Collaborator TokyoFashion!


FEATURE: Lolita in Wonderland - The RinRin Doll Interview!
A few words about post-pandemic Harajuku, Vtubers, and music with a fashion icon


Helter Skelter: Fashion Unfriendly Review
Have you ever looked at the cover of the latest fashion magazine or celebrity gossip magazine and envied the body of the featured model or actor? Have you gone…


Where to Buy Ouji Fashion
The biggest list of where to buy ouji fashion! Ouji style is a Japanese street fashion that is the masculine equivalent to lolita fashion.