This week, I find myself staring at a fork in the road. There’s no way of knowing which path is the correct one to choose. One direction will continue with pretty much how things are now, the other offers something new… June 14, 2021 Are you familiar with the sunk cost fallacy? Basically, it’s where you’ve put a considerable investment into something and therefore find it harder to walk away, no matter how it’s going. That investment could be money, time, or effort. You feel like you can’t walk away as that investment would be wasted. Sounds kind of like…
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